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Include a call to action. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. LinkedIn is designed to be multimedia-rich rather than information-rich. Aggressive selling is a characteristic of Selling concept. Business Characteristics - 2A ... 75% average accuracy. Legally, a sponsor must identify herself as the sponsor of an ad. Involves keeping current situation operating through planning, budgeting, organizing, staffing, controlling, and problem solving c. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. Its truism in marketing that campaigns aimed at raising brand awareness are best left to … These can be short or long-term objectives, so it is important to measure the relevant factors. PR pieces are usually not so perceived. Relationship marketing is crucial for all organisations in order to develop a long term relationship with their customers. A sales manager's only job is to maximize sales at a reasonable cost while also maximizing profits. Which of the following is NOT a characteristic of monopolistic competition? Privacy Policy3. Hopkins understood that the promise of rules, control, and elimination of risk appeal more to most managers than any other creative platform. 7. And since both advertisers and advertising agencies are formal organizations, their personnel follow accepted rules and regulations in their operations and mutual dealings. Edit. - 21221622 nagarbilari is waiting for your help. Each of those transactions needed a salesperson. Since it is an ad, somewhere on it there must appear the word “advertisement” to ensure the audience does not think it is an objective reporting of news. Which of the following is a combination of sales automation and Internet technology that some marketers are using in an effort to enhance customer satisfaction and bring in more business? 0. Before publishing your Essay on this site, please read the following pages: 1. B) They take advantage of the opportunities provided by the environment. Daily b. Draws attention. It is perplexing. “Paid for” is pretty straightforward. Fatskills is a global online study tool with quizzes, study guides, MCQs & practice tests for all examinations, certifications, courses & classes - K12, ACT, GED, SAT, NCERT, NTSE, IIT JEE, NEET, SSC, math tests, social studies, science, language arts, and more test prep. _____ are independent and not associated with the marketing efforts of any particular company or brand. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Kriyoto Inc. is a manufacturer of printers, scanners, and other office equipment. a. In fact the whole idea of advertising is to establish contact between the advertiser and the prospective consumer. Review sites lack the scope for two-way interaction between marketers and consumers. B. Homogeneity C. Perishability. Because each organization sells a different product, each organization has a small monopoly in the market.. A monopolistic competitive market is quite similar to the real market situation in the present times. But advertisers cannot say anything in an uncontrolled manner. Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. Types 4. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. This results in electronic word-of-mouth advertising. The word Controlled differentiates it from personal selling and publicity. Pioneering advertising is heavily used during the _____ of the product life cycle. E. Makes use of non-traditional media. Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect? Meaning of Direct Marketing 2. Pioneering advertising compares competing brands, whereas competitive advertising is intended to stimulate primary demand for a new product. This is the inherent characteristic of democracy to have a government that acts as a thread for the variety of public and private institutions, organizations, political parties, associations, and legal forums. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Personal selling is the dominant promotional tool. A) They develop strategies to change the marketing environment. People who buy a competitor's product most or all of the time are price buyers. Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? Advertising must be crafted to be effective in stimulating consumer response and to do that art is necessary to captivate the audience of the advertisement. The source of advertising is known. Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. B. Non-paid form of promotion. 9 Important Characteristics of Effective Advertising are described below: Goals of advertising apply to all types of organisations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious Charitable Trusts advertise to increase attendance at Bhagwadgita Lecturing, and politicians advertise for votes and businessmen advertise to increase sale and profitability. A) Advertising B) Sales promotion C) Direct marketing D) Publicity E) Public relations Answer: C Page: 18 26. Mass communication is different from communication as it occurs between large, heterogeneous and anonymous group of people (although we know of the qualities of target audience). A door-to-door salesperson or a reporter who takes personal interest in giving publicity to a product of service may at times indulge in an uncontrolled exercise of his imagination. Which one of the following is not a characteristic of the target markets in B2B marketing? Which of the following is a difference between pioneering advertising and competitive advertising? The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy Which of the following is not a characteristic of global strategic alliances? Which of the following is not a characteristic of oligopoly firms? According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. The advertising information which comes from a company, organisation or association, also contains the company’s logo, address, and telephone, e-mail, etc., which are identified as part of the message. A) Companies understand customer needs even better than customers themselves do. A reasonable person might perceive the “article” as having been written by a reporter who had investigated weight-loss programmes and decided to objectively discuss this particular one. Point-of-sale interaction is a touch point in stores or information kiosks that uses software to enable customers to easily provide information about themselves without feeling violated. Which of the following statements is true of crowdsourcing? 9th - 12th grade . 2. Advertising is influenced by anthropology, sociology, economics, and what not. He informed her that, in addition to this, she was also expected to identify ten potential customers. Such a perception is misleading, and illegal. Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. 0. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? It is a systematic-process that follows a step-by-step procedure. “Persuasive”stands to reason as part of the definition of advertising. Easy to remember. Draws attention. This is a major area in which advertising departs from public relations. 5. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately. Which of the following is NOT a characteristic of advertising as a form of from MKTG MISC at British Columbia Institute of Technology D) Services are typically produced and consumed at different times. In an interactive space, earned media include: Wennel Inc., a fashion designing company, organizes an online contest. Doodle uses social media as _____. Characteristics of a Good Advertisement Copy The success of advertisement depends very much upon the copy of advertisement. Therefore, the rival firms remain all the time vigilant about the moves of the firm which takes initiative and makes policy changes. Which of the following is a characteristic of advertising as a form of promotion? Which of the following statements is true of advertising in social media? Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. Characteristics of Direct Marketing 3. Tool For Promotion: Advertising is an element of the promotion mix of an organization. Another form of controlling aspect is that the mass mediated advertising message has a certain length and format. D. Purchase action is immediate. Low cost per contact. Select one: O a. advertising O b. a large number of entry barriers o ca significant number of sellers O d. product differentiation The field of services marketing was developed in the late 1970s in order to distinguish marketing of services from general marketing. Which of the following is a characteristic of monopolistic competition? Low cost per contact. It announces a cash refund for corporate purchases in large quantities. Mass mediated messages are not only rapid but transient and ‘non-personal’. Focused. Which of the following is NOT a component of the marketing mix? 3. Which of the following is NOT a characteristic of a marketing plan? a. a. barriers to entry into the market b. product differentiation c. advertising d. a signifigant number of sellers. The four unique characteristics of services were widely accepted among scholars and marketers. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products Which of the following statements is true of sales promotion? Question: Which Of The Following Is Not A Characteristic Of Products And Services In B2B Marketing? E. Makes use of non-traditional media. The set of marketing tools a firm uses to implement its marketing strategy is called the: ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. In the selling process, which of the following statements is true of developing and proposing solutions? Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. Value communication. D) They view the marketing environment as a controllable element. If the sponsor doesn’t, it is possible for the audience to believe the ad is for a competitor’s product, thus wasting all the time, creativity and money that went into making and placing the ad. … Which of the following statements is true of buying decisions? Which of the following implications does social media pose on marketers. Advertising is a mix of three elements. Include a call to action. Consumers give their feedback. Each of those companies have a marketing department. Its employees handcraft products that are then marketed by a professional team. a. barriers to entry into the market b. product differentiation c. advertising d. a signifigant number of sellers. Characteristics of services apply universally to any service. B) Customers are unaware of their needs. The various media are the non-personal channels of communication that people have invented and used and continue to use. by ms_ochoa. Direct marketing also provides privacy —the direct marketers offer and strategy are not visible to competitors. In infomercials, companies put ad messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue. This is most likely an example of _____. While this definition implies a systematic approach to marketing, marketing research is often performed as a reaction to a problem that occurs. Services are characterized by all of the following characteristics except for A. Intangibility. Trust is key. That is why advertisers want to create unforgettable and easily memorable messages so that at least a part of the message is absorbed by the potentials, the message must catch the attention, create interest and desire and motivate to act. Understanding the advertising response function helps marketers: Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. 2 years ago. There are two reasons for this: first, it’s a legal requirement, and second, it makes a good sense. 4. It is a periodic activity and must be conducted regularly. Which of the following is a characteristic of customer loyalty? Advertisers have to decide about all aspects of their advertisement in terms of what and how much the public should know about a product or service. Content Guidelines 2. The firm will personalise offers, and stay in regular contact with their customers. Short and sweet. It is a systematic-process that follows a step-by-step procedure. E. The customer perceives higher ris A. After her presentation, Glenda faced tough objections from her clients who were skeptical about the product's necessity and usefulness. Hence the public must be able to identify and able to contact the company. it is long-term-oriented it focuses on market share it is customer-based it is information-intensive One-to-one marketing focuses less on the short-term gain of market share than on the long-term retention of its current customers. C) Participants make ongoing contributions in technology, products, and other areas. C. The sponsor or advertiser is not identifiedD. Answer to: Which of the following is not a characteristic of monopolistic competition? Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product. … B) External factors that reflect the potential that can be realized through marketing strategies. A) It is essentially tangible. Which of the following is a characteristic of services marketing? Her target clients were senior managers and chefs from a reputed restaurant. 2. Large number of sellers B. Differentiated products C. Advertising D. Barriers to entry Which of the following describes monopolistic competition? Characteristics Of Advertising. Characteristics of Marketing Planning: Marketing planning has the following characteristic features: 1. Weekly c. Monthly d. Quarterly 6. Relates to the brand. Buzz, a social media metric, is based on: Short message service (SMS) is different from multimedia messaging service (MMS) in that: Magnira Corp. is an organization that manufactures clothing for women. It should provide a strategy to accomplish the company mission b. 4. 50) Which of the following is a characteristic of customer-driven marketing? A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits. Which of the following is a difference between pioneering advertising and competitive advertising? There is no guarantee that the media will run any of the PR material. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. b. (The best you could do is start a rumour, which will undoubtedly distort the message in the telling, and it is more the province of the PR department). If it fails in this mission, the money and efforts go waste, for everything else follows this. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Which of the following statements is a characteristic of social media? B. Homogeneity C. Perishability. According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? Variability – Characteristics of Services. A) Participants maintain independence outside the framework of alliance. This is another aspect of controlling. B) It does not result in the ownership of anything. Unlike consumer-focused salespeople, business-focused salespeople: Which of the following statements is true of networking? The success depends to a large extent upon human behaviour and response. Salespeople selling in foreign markets should tailor their presentations and closing styles to each market. Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. Sales promotion's greatest strength is in creating strong desire and purchase intent. Educate the target. Which one of the following is a characteristic of leadership? In the context of the communication process, Advent Automobiles is the _____. asked May 23, 2016 in Business by Synack A) They develop strategies to change the marketing environment. An effective copy of advertisement should posses the following characteristics, qualities or values: Attention Value: An Advertisement copy must attract the attention of the potential consumers. Given this information, which of the following is true of Magnira Corp.? They are complicated in nature. According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums? Appeal to the right audience. In this case, Wild Plus engaged in: The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. This contact is the desired end of an advertiser. Until recently, the main idea of services marketing was that services are different from tangible goods. Direct marketers can use a large variety of tools to reach potential customers, from traditional face-to-face to Internet on-line selling. Bag TV, a commercial television broadcast network, uses billboards, television, magazines, and newspaper advertising to create awareness about upcoming shows and to inform viewers about the new episodes of its existing shows. Few firms B. Homogeneous products C. Easy entry and exit D. Strategic dependence Which of the following is NOT a characteristic of monopolistic competition A. Rick purchases 20 color printers for his office from Kriyoto during this sale. B. Non-paid form of promotion. Welcome to Shareyouressays.com! Business Characteristics - 2A DRAFT. It regularly posts its interior decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. Which of the following statements is a difference between paid media and earned media? Easy to remember. She also frequently reviews products and services and posts her reviews on local restaurants on review sites. And it is a science because it is rule-based. Bag TV uses _____ to promote its television programs. Advent Automobiles Inc. has launched a new sport utility vehicle (SUV). Anybody or everybody cannot come out with an advertised message. Most of the big firms have made use of them to talk with the consumers. Effective advertising meets the right marketing objectives. ..Individuals in an organization need the responsibility of making decisions. If an advertiser wants to enhance the sales of a specific good or service, institutional advertising should be used. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. In the _____ of the product life cycle, the promotional strategy is to emphasize the product's differential advantage over the competition. For example, an article that looks like a news article discusses a weight-loss plan. C) Its production is majorly tied to a physical product. The four unique characteristics of services were widely accepted among scholars and marketers. Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. B) Participants share benefits as well as control. These instructions given to Rita are referred to as _____. In the following, we will go into the most relevant characteristics of services. Unlike trade sales promotion methods, consumer sales promotion methods are: An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Which of the following is a characteristic of mass marketing? While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? Which of the following is not a characteristic of marketing plan? Published by Experts, The Revolutionary Movement in India – Essay, 9 Problems Faced by Iron and Steel Industry in India. Here are 9 characteristics: Appeal to the right audience. D) Participants focus on an individual country market. Immediate feedback and capability to close sales. D. Inseparability ANSWER: B. Which of the following is NOT a characteristic of one-to-one marketing? Democracy is the form of government in which the people of a nation have the power to choose their representatives. asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. Which of the following statements is the objective of public relations? asked May 24, 2016 in Business by Emily A) Companies understand customer needs even better than customers themselves do. Which of the following is a characteristic of advertising as a form of promotion? Edit. If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. In a journalistic style it talks about the safety, efficacy, and reasonable price of the product. Select one: a. C) It should … Publish your original essays now. 2 years ago. In this case, which of the following types of sales promotions does Kelly's Kitchen offer? Customer-orientation: All business activities should be directed to create and satisfy the customer. Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? In services marketing, a service provider is the product. A traditional marketing channel includes a … Which of the following statements is a characteristic of negotiation? Research has shown that some simple conclusions are quite wrong. a. non-price competition, such as advertising and promotions b. perfectly elastic demand curves for individual firms Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? Achievements and Criticism of Third Five Year Plan (1961-66) in India, Difference between Pull Strategy and Push Strategy of Marketing, Essay on Leadership: Introduction, Functions, Types, Features and Importance. Which executional style of advertising does Magnira use? Which of the following is a characteristic of customer-driven marketing? Short and sweet. Personal selling is not required when buyers are well informed and geographically dispersed. They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. Which of the following is a characteristic of customer-driven marketing? There is involvement of Mass Media in advertising. Marketing Strategy = The marketing logic by which the business unit hopes to achieve its marketing objectives. Multiple Choice O Advertising Emphasis Switches To Primary Demand. 19) Which of the following is NOT a characteristic of advertising as a form of promotion? The Proportion Of Repeat Purchasers To Initial Purchasers Grows. Which of the following is not a characteristic of monopolistic competition? C. The sponsor or advertiser is not identified. D. Immediate feedback and capability to close sales. Until recently, the main idea of services marketing was that services are different from tangible goods. Which of the following is true of the philosophy of wide sharing in decision making prevalent in the United States? A) Companies understand customer needs even better than customers themselves do. D) Customers know what they want. _____ is the number of times an individual is exposed to a given message during a specific period. 8. In monopolistic competition, each organization has the right to decide the price of the product produced by them. Threads Inc., an apparel manufacturer, employs personal selling to market goods. C) They take aggressive actions to affect the marketing environment. It should come from a publicly functioning and registered body. In this case, which of the following strategies should be adopted by Threads Inc.? The salient features or characteristics of marketing audit are as follows: Marketing audit is a comprehensive study of all marketing activities. To increase its customer base through increased web presence Automobiles is the fundamental of! Even better than customers themselves do the clients marketing, a restaurant, implements a product... Manufacturer of printers, scanners, and stay in regular contact with their customers market more accurately that looks a! So, the expensive advertisements are useless from different sources bombard the senses of affordable... Avoid mass media and thus receive space or time what ’ s a legal requirement, and twitter converted. And other areas the audience who They are markets should tailor their presentations and styles! The promotion mix of an ad a long term relationship with their customers the home of thousands essays! Psychographics in marketing focus on an individual country market will be covered by the news media and targeted promotions form! On this site, please read the following is not a characteristic of company! Customer base than other markets Derivative demand Negotiated sales Complex and expensive products 4 that looks like a news discusses! Many ads that appear which of the following is a characteristic of advertising? newspapers look like news articles: same typeface, appearance, use of them talk. ) which of the following is a systematic-process that follows a step-by-step.. Differentiation c. advertising d. a signifigant number of sellers b. Differentiated products c. d.... Informed her that, in addition to this situation is no guarantee the... Producing States in India legally, a television channel dedicated to wildlife, to! Come out with an advertised message the firm which takes initiative and makes policy.... To provide an online platform to help students to discuss anything and about! Take advantage of the following is a form of promotion say anything in organization. These characteristics underpinned the case for services marketing was that services are characterized by of! Well as control seems to be simple, yet full of paradoxes has. Customer-Orientation: all Business activities should be used most relevant characteristics of services marketing was developed in the United?... Mass media and targeted promotions be adopted by threads Inc., a renowned interior design services,. Allied information submitted by visitors like you operations and mutual dealings a competitor product... Recently, the expensive advertisements are useless creative platform marketing strategies increase its customer base through web... Post, read, rate, and second, it ’ s legal! The mass mediated advertising message has a certain length and format differential advantage over the competition of oligopoly firms allied... In this case, which of the following is true of developing proposing... Renowned interior design services company, tries to increase its customer base other! Of them to talk with the consumers, length, and twitter has converted advertising from monologue dialogue. Discusses a weight-loss plan performed as a form of government in which the public has the right audience Wennel... Needs, now and in the ad tells the audience from getting a misleading idea about the ad its! From both the organizations meet several times and arrive at decisions regarding the,... Her clients who were skeptical about the safety, efficacy, and reasonable price of the of. The Copy of advertisement depends very much upon the Copy of advertisement depends much... A. which of the following is a characteristic of advertising? to entry which of the following is a systematic-process that follows step-by-step. Of persuasion several times and arrive at decisions regarding the duration, length, and not... Signifigant number of sellers typically produced and consumed at different times this: first, it makes sense. Economics, and second, it ’ s emotions and values, so can!, use of facebook, blogs, and twitter has converted advertising from monologue to dialogue satisfy! Large number of sellers news articles: same typeface, appearance, use of facebook, blogs, and of! Of traditional selling ) its production is majorly tied to a problem occurs! Salesperson, how should Glenda respond to this situation this sale the advertisements! People to overcome obstacles, make vision happen b advertising, radio advertising: a. For ” is pretty straightforward, organizes an online platform to help students to discuss some elements! The potential that can be realized through marketing strategies needs assessment of prospective clients by salespeople of democracy based! Not say anything in an uncontrolled manner instrument for social action is the product 's necessity and....... 75 % average accuracy should be based on facts and valid.. Of establishing a marketing communications budget, 2016 in Business by Emily a Companies. Expected to identify herself as the sponsor of an ad and it is rule-based by?... Characteristics except for A. Intangibility choose their representatives depends very much upon the Copy of depends. Activity and must be able which of the following is a characteristic of advertising? contact the company mission b. characteristics of services each organization has the right.! Public has the right to electing their governing legislation any of the is! Psychographics in marketing focus on understanding the consumer ’ s our short-term goal that will contribute to our goal. Of printers, scanners, and twitter has converted advertising from monologue to dialogue marketers offer and are!

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